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Casa VR
Havana Club has joined forces with Found Studio to launch a virtual reality-driven pop-up experience in London’s Soho in the shape of Casa Havana. Cue a bar, ticketed restaurant space and artwork...
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Super social Asia
Asian companies grab the first three spots in the Consumer Technology Social Index from Brandwatch, with Lenovo ahead of Nintendo and Samsung. That’s not all for the region, though, as ASUS, LG and HTC...
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Brand Fox
Leicester City’s brand strength score has increased by 13 points, while brand value is up 132% in the latest Brand Finance Football 50 ranking. The Foxes’ brand value of £160 million puts the club 16th...
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Game on for 2nd screens
Two-thirds of Brits tuning to view the European Football Championships live on TV will use a connected device at the same time, with smartphones the most popular gear among second-screeners (73%)...
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Keeping hashtags simple
Those hashtags created for specific marketing campaigns underperform simple brand hashtags, according to research from L2. For its auto industry analysis, L2 finds, for example, that #buildfordtough...
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The very marketable Taylor Swift
Taylor Swift is, unsurprisingly, the most marketable artist in the music industry with an impressive DBI of 88.5. DBI? That’s the Davie Brown Index, a tool able to measure the public perceptions of...
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In bed with the most intimate brands
The ‘most intimate’ technology and telecoms brand in the world? That would be Apple, ahead of Samsung and Google. And what of it? Well, intimate brands create enhanced business performance and have...
View ArticleTea brand plays transgender music
Brooke Bond Red Label and Yash Raj Films are launching India’s first transgender music band. The six-member outfit will go by the name Brooke Bond Red Label 6-Pack and will put out six tracks. The...
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WhoseTube is it?
The massiveness of YouTube can blind the marketer to the true innovation of the platform. Yes, 400 hours of content are uploaded every single minute, and devoured by more than 1 billion viewers around...
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Getting savvy on sharing
To compete in the collaborative economy, established companies need to recognise how price, convenience and brand can drive buyers towards sharing. And each of these can provide a path to winning...
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Simply disrupting
Sometimes innovation is pretty simple stuff. In fact, Howard Belk, chief creative officer at Siegel+Gale, reckons that brands offering simpler customer experiences are rewarded with passionate customer...
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Bud takes Coasts on the road
Budweiser has put its UK music tour on the road in a cool, branded bus, kicking off the nine-city series of gigs in London’s Camden with Coasts, supported by Glastonbury band Dive In. The Budweiser...
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Keeping hashtags simple
Those hashtags created for specific marketing campaigns underperform simple brand hashtags, according to research from L2. For its auto industry analysis, L2 finds, for example, that #buildfordtough...
View ArticleClik here to view.
The very marketable Taylor Swift
Taylor Swift is, unsurprisingly, the most marketable artist in the music industry with an impressive DBI of 88.5. DBI? That’s the Davie Brown Index, a tool able to measure the public perceptions of...
View ArticleClik here to view.
In bed with the most intimate brands
The ‘most intimate’ technology and telecoms brand in the world? That would be Apple, ahead of Samsung and Google. And what of it? Well, intimate brands create enhanced business performance and have...
View ArticleTea brand plays transgender music
Brooke Bond Red Label and Yash Raj Films are launching India’s first transgender music band. The six-member outfit will go by the name Brooke Bond Red Label 6-Pack and will put out six tracks. The...
View ArticleClik here to view.
WhoseTube is it?
The massiveness of YouTube can blind the marketer to the true innovation of the platform. Yes, 400 hours of content are uploaded every single minute, and devoured by more than 1 billion viewers around...
View ArticleClik here to view.
Personalise me
Empowered by social networks and digital devices, consumers have become both critics and creators, demanding increased personalisation while also expecting to be handed the opportunity to shape the...
View ArticleClik here to view.
Getting savvy on sharing
To compete in the collaborative economy, established companies need to recognise how price, convenience and brand can drive buyers towards sharing. And each of these can provide a path to winning...
View ArticleClik here to view.
WhoseTube is it?
The massiveness of YouTube can blind the marketer to the true innovation of the platform. Yes, 400 hours of content are uploaded every single minute, and devoured by more than 1 billion viewers around...
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