Tuesday metric: BMW, Lego and Sony are the top three brands in the Reputation Institute’s 2015 Europe RepTrak 100 ranking, a survey of Europe’s most reputable companies. BMW was the only company to rank in the top 10 in all five markets measured (Spain, Italy, France, Germany and the UK). BMW also topped the 2015 Global RepTrak 100 which measures worldwide public perception.
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BMW drives ahead
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