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Return of the brand
In 2015, 36.5% of all European advertising revenue will be generated online, and in many Western European markets, online is already the largest advertising medium and still growing strongly, says...
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BMW drives ahead
Tuesday metric: BMW, Lego and Sony are the top three brands in the Reputation Institute’s 2015 Europe RepTrak 100 ranking, a survey of Europe’s most reputable companies. BMW was the only company to...
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Musical rewards
Millennials getting exclusive branded content in the music space are significantly more likely to reward the giver than those who have not been on the receiving end of such largesse. Not only are they...
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CoolBrands cool music
Six music-related brands have made the top 20 of the CoolBrands 2015/16 ranking. Apple is top of the entire pile (again) while Glastonbury places an impressive third. Also boasting leading cool spots...
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Bud takes Coasts on the road
Budweiser has put its UK music tour on the road in a cool, branded bus, kicking off the nine-city series of gigs in London’s Camden with Coasts, supported by Glastonbury band Dive In. The Budweiser...
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Simply disrupting
Sometimes innovation is pretty simple stuff. In fact, Howard Belk, chief creative officer at Siegel+Gale, reckons that brands offering simpler customer experiences are rewarded with passionate customer...
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WhoseTube is it?
The massiveness of YouTube can blind the marketer to the true innovation of the platform. Yes, 400 hours of content are uploaded every single minute, and devoured by more than 1 billion viewers around...
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Getting savvy on sharing
To compete in the collaborative economy, established companies need to recognise how price, convenience and brand can drive buyers towards sharing. And each of these can provide a path to winning...
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Personalise me
Empowered by social networks and digital devices, consumers have become both critics and creators, demanding increased personalisation while also expecting to be handed the opportunity to shape the...
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WhoseTube is it?
The massiveness of YouTube can blind the marketer to the true innovation of the platform. Yes, 400 hours of content are uploaded every single minute, and devoured by more than 1 billion viewers around...
View ArticleTea brand plays transgender music
Brooke Bond Red Label and Yash Raj Films are launching India’s first transgender music band. The six-member outfit will go by the name Brooke Bond Red Label 6-Pack and will put out six tracks. The...
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In bed with the most intimate brands
The ‘most intimate’ technology and telecoms brand in the world? That would be Apple, ahead of Samsung and Google. And what of it? Well, intimate brands create enhanced business performance and have...
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The very marketable Taylor Swift
Taylor Swift is, unsurprisingly, the most marketable artist in the music industry with an impressive DBI of 88.5. DBI? That’s the Davie Brown Index, a tool able to measure the public perceptions of...
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Keeping hashtags simple
Those hashtags created for specific marketing campaigns underperform simple brand hashtags, according to research from L2. For its auto industry analysis, L2 finds, for example, that #buildfordtough...
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Bud takes Coasts on the road
Budweiser has put its UK music tour on the road in a cool, branded bus, kicking off the nine-city series of gigs in London’s Camden with Coasts, supported by Glastonbury band Dive In. The Budweiser...
View ArticleClik here to view.
Simply disrupting
Sometimes innovation is pretty simple stuff. In fact, Howard Belk, chief creative officer at Siegel+Gale, reckons that brands offering simpler customer experiences are rewarded with passionate customer...
View ArticleClik here to view.
Getting savvy on sharing
To compete in the collaborative economy, established companies need to recognise how price, convenience and brand can drive buyers towards sharing. And each of these can provide a path to winning...
View ArticleClik here to view.
WhoseTube is it?
The massiveness of YouTube can blind the marketer to the true innovation of the platform. Yes, 400 hours of content are uploaded every single minute, and devoured by more than 1 billion viewers around...
View ArticleTea brand plays transgender music
Brooke Bond Red Label and Yash Raj Films are launching India’s first transgender music band. The six-member outfit will go by the name Brooke Bond Red Label 6-Pack and will put out six tracks. The...
View ArticleClik here to view.
In bed with the most intimate brands
The ‘most intimate’ technology and telecoms brand in the world? That would be Apple, ahead of Samsung and Google. And what of it? Well, intimate brands create enhanced business performance and have...
View Article