Those Facebook days

Friday’s metric: There is no ideal day for brands to post on Facebook as so many factors influence the level of engagement content triggers, according to new research from SocialBakers. The category, market specifics, the nature of a brand’s product/service portfolio, the demographic characteristics of target audiences, and variables such as the time of the year will inevitably have an impact on performance, while the Facebook platform, as well as the audience, is constantly evolving, so different studies conducted in different time ranges will deliver different results. However, analysis conducted by the social media outfit does suggest content posted on Mondays may have the best chance of ranking in the top 4 000 most-engaging posts of that day, while Wednesdays and Fridays are also strong days to reach out to fans. While weekends maybe don’t work as well for the brands, low traffic can translate into more interactions.