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KFC finger lickin China
KFC is China’s top brand, ahead of Pampers and Colgate, according to research from the BBC and Millward Brown. Thirteen of the top 20 brands are from the US, two from Germany and two from France, with...
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Tata tops India
Most-valued Indian brand? That would be Tata, according to the Best Indian Brands study from the Economic Times, withTata’s top ranking stemming in part from its commitment to philanthropy. Another...
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Monopoly gets brands on board
Hasbro has launched the latest version of the board game Monopoly Empire. But forget the likes of the shoe, the dog and the top hat, as well as all those unbranded properties, because the games maker...
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Retail fades on Facebook
Monday’s metric: Retailers have had a sluggish first half on Facebook growth and have seen an actual decline in engagement and volume on the social network, despite an increase in the number of...
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Go with the skip
Many advertisers still view skippable advertising as something of a death knell – and why not, when in theory it gives consumers the option to engage with as little of their hard work and creativity as...
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Those Facebook days
Friday’s metric: There is no ideal day for brands to post on Facebook as so many factors influence the level of engagement content triggers, according to new research from SocialBakers. The category,...
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All power to gaming
One in four of the world’s population regularly accesses games on the Internet, while in the US alone there are 145 million casual gamers – around 50% of the population – according to a recent report...
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Trust me
The top five most-trusted sources for recommendations are close friends and family members, followed distantly by brand advocates. Co-workers are moderately trusted, with product experts close behind....
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Talking millennial brands
Which brands resonate the most with millennials? Well, they feel the strongest connections to Apple, Nike, Coke, and Adidas – all brands which predate the demographic – according to Concentric...
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Brands go Tumblng
Tuesday’s metric: While Tumblr hasn’t attracted the number of brands that Facebook, Twitter or Instagram have, 31 of the Interbrand Top 100 Brands which have created Tumblr accounts, most are posting...
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Brands meeting music
In a fragmented music market, brands need to meet consumers in their native music-listening environments, so brand-plays on music streaming services like Pandora, iHeartRadio and Spotify are ripe for...
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Game On: Engaging Consumers With Online Play – speakers
Game On: Engaging Consumers With Online Play Chris Kingsley, Chief Technology Officer, Rebellion, which he co-founded with his brother Jason in 1992. He is also TIGA Director of Education &...
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Drinks for respect
Wednesday’s metric: Most respected US brand? It’s a tie between Pepsi and Coca-Cola, ahead of Hershey’s and Harley Davidson, according to CoreBrand’s Brand Respect report. Least respected brand is...
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Brands done simply
Brands offering increased simplicity stand to gain $50 billion in revenue in the UK and Germany and US alone. Three quarters of UK consumers say they are more likely to recommend a brand because it...
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Animating the archetype
Looking to rejig and reposition the brand? Ready to determine that archetype? The most effective approach to selecting a specific brand vision archetype is to conduct a workshop comprising key decision...
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Instagram, the ads
Instagram has begun putting advertising into users’ streams with just 10 brands coming onboard for the initial rollout. Michael Kors, with some 1.3 million followers, was first to take the plunge,...
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Streamers like gimme brands
Around three quarters of music streamers are more favourable to brands engaging them in competitions, music giveaways and sponsorships, compared to 58% of non-streamers, according to the 2013 Music 360...
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Brands out of Africa
South Africa dominates the latest Brand Africa 100 ranking from African Business Magazine with the South African brands grabbing the top four spots. At the top of the pile is mobile operator MTN, ahead...
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Getting unpleasant over tweets
Branded tweet power needs to be pretty speedy as over half of consumers who expect a brand to respond to their tweets also want a response to come in under an hour, a figure spiking to 72% when they...
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Pre-roll drives recall
Friday’s metric: Brand recall is 3.5 times higher for pre-roll video than for banner ads. Pre-roll also has 2.5 times more favourablity, 2.2 times higher brand association and engagement, and 2.1 times...
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