Havana Club has joined forces with Found Studio to launch a virtual reality-driven pop-up experience in London’s Soho in the shape of Casa Havana. Cue a bar, ticketed restaurant space and artwork curated by Havana with the promise of ‘true VR’ combining real-time 3D animation and storytelling using Oculus headsets.
Found is also incorporating sensory elements to create interactive electronic objects and immersive theatre techniques. The agency says Casa Havana was inspired by its The Room project where it created a universe combining tactile real worlds with virtual environments.