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The very marketable Taylor Swift
Taylor Swift is, unsurprisingly, the most marketable artist in the music industry with an impressive DBI of 88.5. DBI? That’s the Davie Brown Index, a tool able to measure the public perceptions of...
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Keeping hashtags simple
Those hashtags created for specific marketing campaigns underperform simple brand hashtags, according to research from L2. For its auto industry analysis, L2 finds, for example, that #buildfordtough...
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Game on for 2nd screens
Two-thirds of Brits tuning to view the European Football Championships live on TV will use a connected device at the same time, with smartphones the most popular gear among second-screeners (73%)...
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Brand Fox
Leicester City’s brand strength score has increased by 13 points, while brand value is up 132% in the latest Brand Finance Football 50 ranking. The Foxes’ brand value of £160 million puts the club 16th...
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Super social Asia
Asian companies grab the first three spots in the Consumer Technology Social Index from Brandwatch, with Lenovo ahead of Nintendo and Samsung. That’s not all for the region, though, as ASUS, LG and HTC...
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Casa VR
Havana Club has joined forces with Found Studio to launch a virtual reality-driven pop-up experience in London’s Soho in the shape of Casa Havana. Cue a bar, ticketed restaurant space and artwork...
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