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Going Ghanaian
Mobile brands in Ghana are eschewing the generic in favour of local flavour, recognising the potential of a market where nearly half of mobile users go on the Internet with their mobile, according to...
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Beautiful Brand Bayern
German football’s rising up the league. Long overshadowed by the English Premier League, as well as by the Italian and Spanish elite, the Bundesliga received a major fillip at the tailend of last year...
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Doing Common good
Now there’s Common, the world’s first ‘collaborative brand’. “Do you have a product or service that’s wildly functional and wonderfully designed that you’d like to unleash on the world?” asks Common....
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Grooming Chinese men
China has seen the rapid emergence of male grooming brands in recent years with both international and local manufacturers making their masculine plays. And with four in five of Chinese males – in...
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Gimme mobile measurement
The vast majority of businesses may have embraced mobile apps, but around half remain in the tactical stage, and while execs believe mobile can do the job in driving awareness, engagement, revenue and...
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Brands power up on pictures
Images are becoming an increasingly powerful marketing tool, with luxury brands engaged in a battle for consumers on destinations such as Instagram and Pinterest, according to the Global Luxury Themes...
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Creating Brand China
Brands play a major role in communicating world power, and over two-thirds of Chinese consumers say having a Chinese brand accepted in overseas markets is a manifestation of the country’s increased...
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Rathbone ties up with Pepagon
Rathbone Perception Media has merged with Pepagon to form RP2, a media and brand communications agency with combined revenues of over £50 million. RP2 will merge Rathbone Perception Media’s media...
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Brands build Rome
Bulgari is giving Rome’s Spanish Steps a facelift, promising €1.5 million for a two-year refurb project. The luxury brand says its move is a gift from Bulgari to its city. It seems Rome can’t get...
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Give them content
Over one-third of British 16-to-30 year-olds cite the words ‘technology’, ‘online’, or ‘digital’ to sum up their generation in one word. And online privacy is also top of mind, with 71% of young people...
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EE flies 4G with Kestrel
UK mobile operator EE has launched an own-brand smartphone in the shape of the EE Kestrel (made by China’s Huawei). The 4G device costs a standalone £99.99, or is free with a £13.99 a month package. It...
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Brands must make online gaming play
TV has always been the mass-market media of choice for brands, providing huge, emotionally engaged audiences across a wide range of content designed to appeal to specific groups, says Erik Goossens*....
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Esprit’s retail retreat
Fashion retailer Esprit is considering closing its stores in the UK – including its London flagship on Regent Street to focus on its ecommerce and wholesale operations. Esprit told Drapers that it was...
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When brands go sharing
The size of the collaborative economy could double in the next 12 months as sharing becomes increasingly mainstream. The desire for an independent lifestyle, public concern about environmental and...
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Cutting through at SXSW
SXSW 2014 is all played out, but which brands managed to cut through back in Austin? Well, Dickies went downtown to Banger’s Beer and Sausage House on Rainey St for three days and four nights to serve...
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Drinks brands play music beat
US youth is exposed to around two hours and 30 minutes of popular music a day, and with it eight mentions of alcohol brands, according to new academic research led by the Geisel School of Medicine at...
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Trust me, I’m a brand
The most-trusted brands in the UK? That would be the AA, ahead of the Post Office and Boots, according to Rainey Kelly Campbell Roalfe/Y&R. Other predictable Top 20 brands include M&S, Pampers,...
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Walmart most valuable retailer
Walmart is the world’s most valuable retail brand with a valuation of $131,877 billion, while H&M tops the pile in Europe at $18,168 billion, and Woolworths is the most valuable in Asia Pacific,...
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Rewards hit the road
Mobile advertising firm Kiip has joined forces with connected car outfit Mojio to bring brand-sponsored ‘ambient rewards’ to car drivers when they achieve motoring targets, like meeting mileage goals...
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Brands’ music lift
Not only do consumers notice brand product placement in music videos, but these videos can contribute to a lift of eight percentage points in purchase intent and improved perception, according to...
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