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Facebook snags 1m advertisers
Facebook has now racked up 1 million active advertisers, from smaller businesses through to big global brands. The social network says there are 1.2 billion Facebook connections between people and...
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Ticking brand tweets
Now there’s the Social Stock Ticker. What is it? It’s an executive tool based on those mid-19th century telegraphic stock tickers and it aims to connect today’s CEOs with the reality of their brands’...
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Consumers in control
People want personalised experiences that deliver real value in exchange for sharing information with brands, according to six-market consumer co-creation research conducted by Microsoft Advertising....
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The value of digital data
Forty five percent of global consumers* surveyed by IPG Mediabrands, Microsoft and The Future Laboratory are open to entering into transparent data exchanges with brands. Almost 60% of consumers are...
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LoveLive snags Show Cobra
LoveLive is acquiring US-based Show Cobra a specialist in entertainment activities ranging from live-music events and performances, original TV and web series to branded entertainment, documentary...
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Brands, the secret native ingredient
Iron Chef is an amazing platform for culinary creativity – Invite amazing chefs from across cultures and generations to create ‘native’ dishes with only one constraint: a single ingredient that must be...
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Brands mugged by mobile
Wednesday’s metric: Close to 90% of US consumers harbour negative feelings towards brands which perform badly on mobile, according to a SOASTA/ Harris Interactive survey. Three quarters are annoyed,...
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UK mobile ads to spike
Thursday’s metric: £1 billion will be spent on mobile advertising in the UK in 2013, a huge 90% spike on the £526 million brands shelled out last year, according to the latest forecasts from eMarketer....
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Stop killing my flow
As content and commerce become ever more intrinsically linked, more than ever advertisers are seeking ways for their creative output to exist naturally alongside editorial content – with the holy grail...
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Buying social
Four out of five consumers would be more likely to buy a brand more often in the future after being exposed to its social media presence, while 83% of consumers exposed to social media would trial a...
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Jeep drives patriotism
Jeep is the most patriotic US brand with an emotional engagement score of 98%, ahead of Hershey’s and Coca-Cola (both 97%) and Levi’s and Disney (both 95%). “Whether patriotism can be credibly and...
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iPlayer boasts brand buzz
The number-one brand for UK consumers in the first half of this year? That would be BBC iPlayer, which boasted the highest buzz score* of any UK brand, while BBC.co.uk placed sixth, according to YouGov...
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Getting close to brands
Monday’s metric: More than half of UK adults have built a relationship with a company, including a supermarket they regularly shop at, bank, local shop, or other business, according to a survey...
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Time for brand play
The metrics don’t lie – gaming sites really do produce better return on investment for online advertisers, says Age Sluis*. Video ads associated with gaming sites generate an average click through rate...
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Beefeater tours with Bastille
Beefeater gin has launched the Beefeater Alchemy Project together with Bastille. The UK band is on a tour of Europe, taking in Barcelona, Naples and Dublin, and a film crew is on the road with them to...
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Really ‘liking’ Bournemouth
Friday’s metric: Top British beach for Facebook check-ins? That would be Bournemouth on the south coast (in the US, Santa Cruz is the like hotspot). Facebook’s mobile monthly active users in June have...
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Ad spend heads to Facebook
Monday’s metric: Sixty two percent of advertising and marketing executives surveyed by The Creative Group say they expect brands to increase their spending on Facebook marketing over the next 12 months...
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The story according to Apple
Apple is the UK’s best storyteller, ahead of Cadbury and Walkers. The cool tech brand is one of five US tale-tellers in the Top 10 rankings compiled by Aesop, with McDonald’s and Coca-Cola in third and...
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Connecting with Twitter
UK consumers seek connection and conversation on Twitter, so brands will needs to focus on delivering significant ‘talkability’ value, providing content that is interesting and worth commenting on. In...
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Brazil’s local social brand
Tuesday’s metric: Top brand on Facebook in Brazil by the number of local fans? That would be Guaraná Antarctica with 12.7 million Brazilian buddies, ahead of Coca-Cola and Skol, according to the June...
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