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EE phones take flight
UK mobile operator EE is extending its own-brand smartphone range, following up on 2014’s launch of the Kestrel and Eagle devices. In line with last year’s avian branding, EE has now rolled out the...
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Jack rocks music
Jack Daniel’s has partnered up with UK music festivals, among them The Great Escape, The Isle of Wight Festival and the Hackney Wonderland Festival, to curate a number of stages for performances from...
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Get engaged
The highest-performing companies deliver on their brand promise 75% of the time, according to new Gallup consumer research. Unsurprisingly, these companies have greater levels of customer engagement,...
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Leaning on tweet metrics
Twitter has rolled out its Official Partner Programme, a new consulting tool using expert third parties to work on microblog data for advertising campaigns. First partner is IBM, which is now up for...
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Second-screen sirens
Second-screen viewers are ruining it for advertisers. In recent studies, researchers have found that viewers who simply watched the television screen were able to recall an average of 2.43 of the three...
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Eyes on China tech brands
Thanks to a 24% spike rise in value, technology tied with retail as the fastest growing category in the BrandZ Top 100 Most Valuable Global Brands 2015. We could talk about Apple, which for its first...
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Instagram UGC boosts brands
Consumers trust content created by users more than most types of media, according to the Instagram: User-generated content study from L2. The research firm finds that amateur images on Instagram...
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BBC develops brand stories
BBC Worldwide has launched its BBC Storyworks branded content unit aimed at delivering output which is “bold, innovative and compelling, and carries the BBC’s mark of quality and impartiality”. BBC...
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Red Bull of Destiny
Red Bull has partnered with Activision to bring players of sci-fi action adventure game Destiny a new quest. Access to the challenge – launching mid-September with the rollout of The Taken King, the...
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China’s branding on the run
Chinese brand marketing has outpaced multinational marketing in a number of ways. While multinationals maintain offices in China, they often rely on a global decision-making processes. Chinese brands,...
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Brands pump up YouTube content
Views of branded content from the leading 100 brands on YouTube have almost doubled over the past 12 months, while brand channel subscriptions are up 47% year-on-year. And according to research from...
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Aldi buzzing
Aldi and Lidl are the UK’s top two brands in the YouGov BrandIndex’s mid-year buzz score rankings, ahead of BBC iPlayer and John Lewis. The BrandIndex is a measure of what consumers have been hearing...
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Asia brands add value
There were seven newcomers to the BrandZ Top 100 Most Valuable Global Brands this year and, reflecting the shift away from Europe and North America, three of those brands are Chinese, plus one each...
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Guvera in the House
Aussie music streamer Guvera has opened up its House of Guvera content division in downtown Los Angeles, promising that the location will serve as a creative and event space for artists, musicians and...
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Branded listening
Online radio outfit Pandora has launched its Sponsored Listening advertising service which gives users one hour of uninterrupted listening if they engage with a brand’s content at the start of a...
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Leaning on music logic
With digital mead leading to the expansion of musical tastes, well over half of consumers now listen to at least 10 music genres. And these fans are eager to discover new music and new musical...
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Brands offside in Premier League
Around one-third of Barclay’s Premier League shirt sponsors and close to half of Championship sponsors — among them leading brands such as American Express, Suzuki and Waitrose — show little or no...
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Ad blocking threatens web business models
Some $22 billion in global advertising revenues will be lost in 2015 due to ad blocking, rising to a huge $41.4 billion by 2016, according to a new report, The Cost of Ad Blocking, from PageFair and...
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Nokia eyes mobile
On the heels of its recent rollouts of the N1 tablet, the OZO virtual reality camera and the Z Launcher mobile app for surfacing smartphone apps, Nokia is readying itself for a return to the consumer...
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Personalise me
Empowered by social networks and digital devices, consumers have become both critics and creators, demanding increased personalisation while also expecting to be handed the opportunity to shape the...
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